Thriving local business owners understand the value of digital marketing to increase and support the growth of their businesses. The statistics below focus on key marketing strategies such as local SEO, content marketing, website speed enhancements, and reputation management and provide insight into how beneficial these can be to your bottom line.

Content Marketing Statistics:

  • Content marketing gets three times more leads than paid search advertising. (Source: Content Marketing Institute)
  • Content marketing costs 62% less than traditional marketing and generates 3x as many leads. (Source: 99Firms)
  • 72% of marketers said an excellent content strategy was a significant key to their success in 2018. (Source: B2B Content Marketing)
  • 55% of marketers say blog content creation is their top inbound marketing priority. (Source: HubSpot)
  • Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (Source: HubSpot)
  • According to research conducted by the Content Marketing Institute in 2019, nearly 50 percent of businesses expect increased spending on their content marketing and content creation initiatives in 2020. (Source: CMI)
  • HubSpot reports that 55 percent of decision-makers consider building a blog their organization’s top content marketing priority. (Source: HubSpot)
  • Executives prioritizing blogging efforts are 13 times more likely to see an ROI on content marketing efforts than those who don’t. (Source: HubSpot)
  • Forty-seven percent of consumers read between three and five different content pieces from a brand before contacting a sales representative. Source: DemandGenReport
  • Articles with images get 94% more views than their visual-lacking counterparts. (Source: Jeff Bullas)
  • On average, video articles receive 300% more inbound links than those without. (Source: Piktochart)
  • Blog posts that range between 2250-2500 words earn the most organic traffic. (Source: HubSpot)

Content Marketing Statistics Takeaway

Make developing content for your website a priority in your marketing efforts; You will see a higher ROI when compared with other areas, such as Google Ads and traditional advertising. Post a blog where you publish as much high-quality content as is viable. Be sure to include images and videos in your blog posts to have a better chance of earning more links from other sites, which will help with your Google rankings. Go for long-form content, 2000 words or more, as it will increase traffic to your business’ website.

Local Search Statistics:

  • 46% of all Google searches are looking for local information. (Source: GoGulf)
  • 80% of local searches convert. (Source: SEW)
  • 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
  • 88% of searches for local businesses on a mobile device call or visit the business within 24 hours. (Source: Nectafy)
  • 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source: ImForza)
  • “Near me” searches have increased more than 500% in recent years. (Source: WebFX)
  • Over 75% of voice-enabled speaker owners use voice search weekly to discover a local company. (Source: WebFX)
  • 97% of search engine users search online to find a local business (Source: 99Firms)
  • 97% of consumers check a company’s online presence before visiting them. (Source: 99Firms)
  • 86% of people rely on the Internet to find a local business. (Source: BrightLocal)

Local Search Statistics Takeaway

If you neglect to optimize your website for local searches, you miss out on many potential local customers. Almost half the Google searches are for local information, and most of these searchers are ready to act!

Local SEO must be a vital part of marketing your practice so that your business’ location has its best chance of ranking on page 1. Page 1 is where most people will select their business, and mobile searchers convert higher to ensure your website is mobile-friendly. You should pull it up on your mobile phone right now and see.

Website Speed Statistics:

“Faster sites create happy users, and we’ve seen in our internal studies that visitors spend less time there when a site responds slowly. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings.” – Google

Mobile Page Speed Insights

  • 47% of people expect a site to load in less than 2 seconds (Source: Wired)
  • Amazon found every 100ms of latency cost them 1% in sales
  • The BBC found they lost an additional 10% of users for every additional second their site took to load
  • A 100-millisecond delay in load time can cause conversion rates to drop by 7% (Source: Akamai)
  • 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile. (Source: Google)

Website Speed Statistics Takeaway

When users search online for local businesses, whether on mobile devices or desktop computers, they want fast websites that load almost immediately. The longer they wait for your site to load, the more they will bounce and visit your competitors’ websites. Even small reductions in load time can positively impact user satisfaction and Google search engine rankings.

Online Reviews Statistics:

  • The likelihood of a product getting purchased increases by 270% when it gets five reviews. (Source: Spiegel Research Center)
  • The average local business that appears on Google has 39 Reviews. (Source: BrightLocal)
  • Consumers spend five times as long on a site when they interact with negative reviews, with an 85% increase in conversion rate. (Source: Revoo)
  • 68% of people trust a brand more when it has good and bad reviews. (Source: Trust Pilot)
  • Buyers require an average of 40 online reviews before believing a business’s star rating is accurate. (Source: BrightLocal)
  • Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews. (Source:
  • 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business. (Source: ReviewTrackers)
  • 53% of customers expect their reviews to be answered within an hour. (Source: Edelman Digital)
  • Consumers find that businesses that respond to reviews are 1.7x more trustworthy than those that don’t. (Source: Google)
  • 85% of consumers have as much confidence in online reviews as in personal recommendations. (Source: Business2Community)
  • Review signals make up 15% of how Google ranks a business. (Source: Whitespark)
  • After a positive experience with a brand, 77% of customers are willing to recommend that brand to a friend. (Source: Experience Matters)

Online Reviews Statistics Takeaway

Your local business needs to make it easy for your customers to leave you reviews online. The best way to achieve this is by using a reviews invitation and management system to grow your reputation quickly. A continual stream of positive reviews can have a positive effect on your Google rankings as well as the way people perceive your business. If you have a few reviews that aren’t stellar, don’t panic; having a few bad apples won’t spoil this bunch, as it makes them seem more trustworthy. Lastly, be sure to respond to any reviews you receive promptly.

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