Entry Page

Entry Page Versus Landing Page

A landing page is built for one purpose, usually to capture a lead or drive a specific action, and someone is meant to arrive there from a specific campaign. An entry page is a broader, purely descriptive term for whatever page a visitor happened to land on first, whether that was a landing page, a blog post they found through search, or the homepage they typed in directly. Every landing page is an entry page for that visitor. Not every entry page was built to be one.

What We Check When an Entry Page Underperforms

When an entry page has a high bounce rate, the first question is whether the page matches what brought the visitor there in the first place. A search result or ad that promises one thing and delivers a page about something adjacent will lose people immediately, regardless of how well-designed that page is otherwise.

We look at entry pages by traffic source, not just as one blended list, since the same page can perform completely differently depending on whether the visitor arrived from organic search, a paid ad, or a social link.