Why This Used to Matter and Mostly Doesn't Now
Back when the web was smaller, search engines genuinely relied on webmasters to submit URLs directly because crawlers had limited reach. That era ended a long time ago. Google, Bing, and every other serious search engine now crawl the web continuously by following links from pages they already know about, so a new page connected to your existing site through internal links and a sitemap gets discovered on its own, usually within a few days.
The One Exception Worth Knowing
There is a legitimate version of this that still helps: using Google Search Console or Bing Webmaster Tools to request indexing on a specific URL. That is less submission in the old sense and more a nudge to speed up discovery for a page that matters right now, like a new service page you want to rank fast.
What Actually Gets a Page Found and Ranked
A clean XML sitemap, internal links pointing to the new page from pages Google already crawls regularly, and a Search Console account connected to the property will do more for discovery than any manual submission form ever will. None of that guarantees ranking either. Discovery and ranking are separate problems, and submission only ever touched the first one.
If a page is not showing up in search weeks after publishing, the fix is almost never to submit it somewhere. It is usually a crawlability issue, a thin content problem, or too few internal links pointing to it, which is exactly what we check first in any SEO engagement.


