What Actually Gets Checked
A proper technical audit works through crawlability (robots.txt rules, XML sitemap accuracy, pages that got orphaned with no internal links pointing to them), indexation (conflicting canonical tags, accidental noindex tags left over from a staging site), and performance (Core Web Vitals, image weight, render-blocking scripts).
- Crawl errors and broken internal links
- XML sitemap accuracy and completeness
- Duplicate or conflicting canonical tags
- Page speed and Core Web Vitals scores
- Mobile usability and tap target sizing
- HTTPS setup and mixed content issues
- Structured data validation errors
When It Actually Earns Its Cost
A technical audit is worth running after a site migration or platform change, when organic traffic drops without an obvious content explanation, or before a redesign locks in decisions that are expensive to undo later. For a site that ships changes constantly, we typically run a full technical pass twice a year and spot-check more often in between.
A Punch List, Not a Report Card
A technical audit that ends in a forty-page scorecard nobody reopens is wasted work. We build ours as a prioritized punch list, ranked by developer effort against expected ranking impact, so the findings actually turn into fixed items rather than a document that sits in a folder. That approach is part of the broader SEO work we run for ongoing clients.
We become a part of your team and work with complete transparency, communicating progress and direction. You gain a clear picture of how we work, and we gain a deeper understanding of your business, goals, and industry.
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